Vuori Hits 100 Stores — and They’re Celebrating Big in Encinitas!
When & Where:
📅 Saturday, August 9, 2025 | ⏰ 11 AM – 4 PM
📍 Vuori Encinitas • 625 S. Coast Highway 101, Encinitas, CA
From Local Start-Up to Global Lifestyle Brand
Founded in 2015 right here in Encinitas, Vuori began with a simple vision: create premium performance apparel that transitions seamlessly from the gym to everyday life. Inspired by the active coastal California lifestyle, Vuori blends technical fabrics with a modern, understated aesthetic—think yoga studio meets surf break meets coffee shop.
In less than a decade, the brand has grown from a small local shop to an international favorite, now with 100 owned retail locations across the globe. Despite its rapid growth, Vuori has stayed true to its roots—prioritizing sustainability, community, and a deep connection to the place where it all began.
What’s Happening at the 100-Store Celebration in Encinitas
To mark this major milestone, Vuori is throwing a community celebration at its flagship Encinitas location—where it all started. Here’s what’s in store:
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👜 Free limited-edition tote bags for the first 100 purchases
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🥤 Complimentary beverages to keep you refreshed while you shop
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🎶 Live music to set the perfect summer vibe
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👕 Complimentary screen printing with any Tuvalu tee purchase
It’s all part of Vuori’s “Investment in Happiness Day”—a global celebration happening at every Vuori store on August 9.
Why This Celebration Matters
For Encinitas locals, Vuori isn’t just another clothing brand—it’s a hometown success story. From sponsoring local surf contests to supporting wellness initiatives, Vuori has been an active part of the San Diego County community since day one. This 100-store celebration is a chance for fans, friends, and neighbors to come together and celebrate a brand that has put Encinitas on the global activewear map.
How to Join the Fun
Whether you’re a longtime Vuori fan or a first-time visitor, this is the perfect day to stop by, enjoy the festivities, and take home something special. Come early for the best chance to snag that tote, bring a friend, and soak up the good vibes that Vuori is known for—right here in the city where it all began.