Three Sales in One Week: Why the Market May Be Cooling, but We’re Heating Up
Even as December brings cooler temperatures to San Diego, the Jason Barry Team is ending the year anything but chilly. This week alone, our team successfully closed three significant luxury transactions across Rancho Santa Fe and Del Mar—each one reinforcing the sustained strength of high-end demand and the unmatched momentum of our clients and team.
In a market where many headlines talk about seasonal slowdowns, rising rates, or “wait-and-see” buyers, the reality at the top tier looks very different. Serious buyers are moving quickly when the right homes surface, and sellers are still achieving exceptional outcomes—especially with strategic pricing, presentation, and the right representation behind them.
Here’s a closer look at our three standout sales of the week:
17965 Via De Fortuna
Represented Seller
Offered at $14,250,000
In the heart of the Rancho Santa Fe Covenant, this newly reimagined estate captured immediate attention with its French-inspired architectural story, curated finishes, and timeless elegance. High-net-worth buyers continue to seek turnkey luxury in Rancho Santa Fe—something this property delivered at the highest level. Our team’s strategic positioning, world-class presentation, and global reach ensured maximum visibility and a seamless sale for our seller.
2418 Ocean Front
Represented Buyer & Seller
Offered at $17,500,000
Del Mar oceanfront remains one of the most coveted segments of Southern California luxury real estate, with limited inventory and a global buyer pool. Serving as both buyer and seller representatives, our team navigated the complexities of an ultra-competitive, ultra-private category of the market—securing a successful sale along one of San Diego’s most exclusive stretches of coastline. Properties like this rarely trade hands publicly, making this transaction especially meaningful.
5499 Avenida Maravillas
Represented Buyer
Offered at $5,995,000
Set on one of Rancho Santa Fe’s most desirable streets, this estate offered an incredible opportunity for our buyers to secure a home with character, scale, and promise. The demand for quality properties in the Covenant remains strong, particularly among buyers relocating for lifestyle, space, and privacy. This sale is yet another example of well-qualified buyers acting decisively—even in the final weeks of the year.
What This Means for the Market
While cooler weather and the holiday season traditionally bring a slowdown, San Diego’s luxury market continues to outperform national trends. Here’s what we’re seeing:
• Trophy properties are still commanding strong attention.
Turnkey estates, oceanfront homes, and architecturally significant properties remain in high demand, and buyers are willing to move quickly when quality presents itself.
• Supply remains limited.
Across Rancho Santa Fe, Del Mar, La Jolla, Solana Beach, and Encinitas, inventory is still well below historic averages—creating continued competition for well-appointed homes.
• Serious buyers aren’t waiting for spring.
Cash buyers, relocations, and those seeking lifestyle-driven moves continue to anchor the luxury segment, making December an active month despite seasonality.
• Our team has significant off-market activity.
With many sellers choosing privacy and many buyers seeking exclusivity, off-market and discreet opportunities remain a major driver of luxury transactions—something our team is uniquely positioned to access.
The Bottom Line: We’re Just Getting Started
Weather aside, this week proves that San Diego’s luxury market is anything but cold. With three sales in four days—spanning oceanfront, Covenant estates, and turnkey luxury—our team continues to lead the market with unmatched results, global reach, and a client-first approach.
If you’re considering a move in 2025, now is the time to strategize. Whether you’re buying or selling, we’d love to provide insight into what your home is worth, what opportunities are available, and how to achieve the strongest outcome in today’s market.
The market may be cooling down—but we’re heating up.